Liang Shu Zhou
Braxton, Founder of BOSSWOOD
Braxton is a seasoned expert in sales, management, and branding, with 23 years of experience in sales and management and 9 years of expertise in foreign trade brand website marketing. As the visionary founder of BOSSWOOD, Braxton is dedicated to transforming the apparel and fabric wholesale industries by helping businesses elevate their product quality and customer satisfaction.
Braxton’s entrepreneurial journey was inspired by a recurring issue he observed in the industry: while many apparel brands and fabric wholesalers boast outstanding designs and professional teams, they often face challenges with customer retention due to issues like fabric quality, colorfastness, and material composition. This not only affected existing client relationships but also limited their ability to attract new customers. Determined to make a difference, Braxton founded BOSSWOOD to help these companies improve their fabric standards, enabling them to create more marketable and customer-approved products.
Career Achievements:
Successfully assisted over 80 fabric wholesalers and apparel brands in increasing their sales and expanding their market influence.
Pioneered effective strategies to enhance fabric quality, ensuring higher customer satisfaction and repeat business.
Established BOSSWOOD as a trusted partner in the global apparel and fabric industries, empowering businesses to achieve sustainable growth.
Company Mission, Vision, and Values:
Mission: “BOSSWOOD: Elevating Apparel to New Standards of Elegance”.
Vision: Transform “Made in China” into “Quality Made in China,” becoming a strategic partner for 200 global apparel brands by 2030.
Values: Customer First, Service Excellence, Quality Above All.
Education:
Graduated from Huaihai Institute of Technology
Braxton’s expertise lies in crafting tailored solutions that address industry pain points while driving innovation and growth. Through his leadership at BOSSWOOD, he continues to redefine excellence, helping businesses achieve their full potential and reshaping the global perception of Chinese-made products.
Braxton, Founder of BOQITEX
Braxton is a seasoned entrepreneur and the visionary founder of BOQITEX, a company dedicated to enhancing the apparel industry by improving fabric quality and innovation. With 23 years of experience in sales and management and 9 years of expertise in foreign trade brand website marketing, Braxton has built a reputation as a leader in driving growth and success for businesses in the clothing industry.
Braxton’s journey began when he noticed a troubling trend among apparel brands: despite their exceptional designs and professional teams, many struggled with customer dissatisfaction due to fabric-related issues like quality, colorfastness, and composition. This not only hindered customer retention but also limited their ability to attract new clients. Determined to solve this challenge, Braxton founded BOQITEX with a mission to help brands enhance fabric standards, ensuring their products exceed customer expectations and dominate the market.
Career Achievements:
- Built BOQITEX into a thriving company with annual sales reaching $8 million.
- Assisted over 80 fabric wholesalers and apparel brands in significantly increasing their sales and market share.
- Championed fabric innovation, helping clients produce high-quality, customer-approved products that drive repeat business.
Company Mission, Vision, and Values:
- Mission: “BOQITEX: Elevating Apparel to New Standards of Elegance”.
- Vision: Transform “Made in China” into “Quality Made in China,” becoming a strategic partner for 200 global apparel brands by 2030.
- Values: Customer First, Service Excellence, Quality Above All.
Education:
- Graduated from Huaihai Institute of Technology
Through his leadership, Braxton continues to redefine industry standards, empowering apparel brands to unlock their full potential. With BOQITEX, he is committed to transforming
